This month's DRIVE MARKETING tip:
When a customer comes in with a full-color printing order, it’s a great opportunity to suggest a custom logo design, too. Tell them it’s important that the quality of the full-color piece and their logo “match” — that they both look professional and feel like they came from the same company. Working one-on-one with a professional designer ensures their logo and printed materials will share the same visual voice. And they get a professional logo for a fraction of the cost of a design firm.
More from Kathy: “As a key branding element, the best logos don’t try to literally express what the company does. Instead, they capture the essence of the company and its brand personality. That’s why it’s important to have a professional design them.”