This month's DRIVE MARKETING tip:
Take advantage of the holiday season to build sales for 2015 by sending personalized holiday cards to customers. They make warm connections that build long-lasting loyalty. Shop our holiday catalog for cards that fit any budget, every taste and every holiday season occasion from Thanksgiving to New Year’s.
More from Rachael: I also like to help customers get ready for January and the tax season. I encourage my customers to see who’s ordered tax forms in the past — it shows your customers that you’re invested.