This month's DRIVE MARKETING tip:
Customer loyalty is always an ongoing goal and the holidays are a great opportunity to solidify existing relationships. Sending a greeting card, a small gift or both is an easy and affordable way to let customers know how much you appreciate their business and that you’re looking forward to working with them in 2015.
More from Rosie: “A holiday greeting card makes a real statement about your company — choose one that you think will stand out. If you have the time, write a personal statement along with your signature — for example, “Thank you, Jerry, for all your support in 2014.” Customers will notice and remember it!